Project Snapshot
Organisation: Intergate Immigration
Scope: Strategy, execution, and delivery coordination
Platform: WordPress
Timeframe: 12 weeks
Role: Digital Project Lead
Overview
Intergate Emigration, a sister company to Intergate Immigration, operated two destination-specific immigration websites. Leadership decided to consolidate both into a single, unified platform under a new domain to simplify brand positioning, improve user experience, and strengthen lead generation.
The project required a full rebuild — merging content, restructuring the site architecture, and launching a new consolidated WordPress website within a defined timeframe.
Supporters were being asked to pledge and donate over 40,000 Santa Shoeboxes filled with personalised essential items and treats for children across South Africa and Namibia — at a time when many households were facing financial strain.
Sustaining engagement and motivating new and repeat donors across an 11-month period required consistent, focused digital communication.
Strategic Approach
Working directly with management, I defined project scope, priorities, and delivery milestones. The consolidation required:
- Clarifying which content to retain, merge, or retire
- Designing a logical site structure aligned to user intent
- Sequencing the build to avoid disruption
- Integrating lead-generation elements into the new structure
The approach prioritised clarity, usability, and search visibility from the outset.
Execution and Delivery
- Built and managed a detailed project timeline, tracking tasks and dependencies
- Planned site architecture and content structure
- Executed the full WordPress build
- Implemented on-page SEO foundations
- Integrated lead-generation mechanisms
- Conducted full quality assurance prior to launch
- Coordinated with a developer for technical setup, domain configuration, and final launch
The project was self-managed end-to-end, with a launch deadline defined and delivered against.
Outcomes
- Site launched on schedule (December 2022)
- Monthly traffic increased by 300%+ within three months
- Strong early engagement, with users averaging 2.5 minutes per session and 2+ pages viewed
The consolidation established a clearer digital presence and measurable performance improvements shortly after launch.
I simply cannot recommend Karen highly enough. Karen took it upon herself to learn our business (South African immigration consulting) in order to draft content that was not only engaging and relevant but technically correct. Karen is creative, dedicated and highly professional, with a fabulous sense of humour to boot. I recommend her to any prospective client or employer and sincerely hope that I’ll have the pleasure of working with her again in the future.
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